Don’t go mainstream go upstream!
As the summer season approaches, it’s common for many individuals and businesses to adopt a “snooze mode” mentality, slowing down their pace and taking extended breaks. What is also common, whether you knew it or not, is that salmons start swimming upstream during the months June, July and August. From this natural phenomenon the saying “swimming upstream” derived. Swimming upstream means: “To go against or disagree with a prevailing or popularly held opinion or perspective; to act or behave contrary to the majority of others.”
In this article we would like to explore the benefits of swimming upstream during the summer holidays by strategically choosing a different time for your well-deserved break and embracing the advantages of keeping up the momentum during the summer months.
Below you can find 3 advantages of going off the beaten path, of being a “professional salmon”:
1. Capitalizing on reduced competition
Taking advantage of reduced competition during the summer, when many businesses are in vacation mode, can give you a significant edge. By maintaining your focus and productivity, you have a higher chance of capturing the attention of potential customers and attracting new clients, positioning yourself favorably in the market. Seizing the proactive decision to swim upstream while others are slowing down opens doors to unique opportunities. With fewer competitors vying for attention, potential partners, investors, or suppliers may be more receptive to your proposals, leading to valuable collaborations and/or strategic alliances. Embracing the road less traveled can accelerate your growth and set you apart from the crowd. Moreover, by capitalizing on reduced competition and embracing unique opportunities, you lay the groundwork for sustained growth and a prosperous future, ensuring your business or professional career thrives and adapts to shifting conditions.
2. Empowering personal development
Choosing to forge ahead when others are taking a break presents a unique chance for personal growth. By challenging yourself during a period of relaxation, you cultivate discipline, resilience, and determination. Embracing this unconventional path nurtures a robust work ethic and empowers you to thrive in diverse situations. The skills acquired through swimming upstream strengthen your character and become invaluable assets throughout your professional and personal journey.
3. Expanding networks
While others are taking a break, swimming upstream can also provide unique networking opportunities. By diverging from the mainstream, you can establish meaningful connections with key individuals in your field that may not have been possible during busier periods. Attend industry events, conferences, or seminars during the summer when attendance may be lower. Networking and engaging in in-depth conversations and leaving a lasting impression becomes more achievable when the crowd thins. These connections can prove pivotal for future collaborations, career advancements, and unforeseen business prospects.
So, this being said swimming upstream during the summer months may seem counterintuitive when others are taking a well-deserved break. However, by maintaining momentum and embracing the advantages of a quieter season, both businesses and individuals can reap significant benefits. From seizing unique opportunities and expanding networks to cultivating personal growth and preparing for future success, swimming upstream allows you to stay ahead of the competition and maximize your potential. So, instead of hitting the snooze button this summer, consider taking a strategic approach and enjoy the rewards that come with swimming against the tide. But… Don’t forget to take your well-deserved break too during another period! Because there’s no effort without relaxation!
