Saturday, April 19. Under a bright spring sun, the Gantoise HC site, now a powerhouse in Belgian hockey for both men and women, buzzes with energy. As per annual tradition, part of the grounds has been taken over for the day by vibrant young adults in sports and carnival-themed gear. The atmosphere is light, laughter echoes across the fields and occasional beers are shared. But there’s more to the fun: 200 participants, across 25 teams, have gathered with a purpose: to raise as much money as possible for a charitable cause by giving their all on the pitch.

Alissa, Hadrien and Victoire are here on behalf of VZW Actief, an organization that offers tutoring and academic support to children from migrant backgrounds or vulnerable families. “Combining sports with social impact is a brilliant concept,” Hadrien shares. “You push yourself harder when you’re playing for something bigger than yourself.”

Bent and Nathan are competing for Yar VZW, which guides struggling youth (ages 16–21) toward independence and self-reliance. Despite an injury, Bent insisted on being there to support his team from the sidelines. “I wouldn’t have missed this for anything,” he says. Nathan, a loyal supporter of the ADM Goodwill Cup since its inception, adds proudly, “This is top-tier competition!”

Maureen, a biomedical student, teams up with Louise, a communications student and young entrepreneur already making strides in the design industry. Today, they’re playing for Stop Alzheimer.

This year also sees a strong turnout from Bruges. Gauthier and Alexander represent Think Pink with pride. “We love what ADM is doing with this tournament,” they say. “Next year, we’re bringing an even bigger crew!”

Louise (law student) and Edward (medicine student) are back for their third edition, this time in support of the Braille League. Each year, their team democratically selects a new cause. “Today’s motivation is about giving back to society.”

Players have come from every corner of the country. Noah, a political science student from Brussels, is participating for the first time. Though visibly tired, his spirit is high. “Next year, I’ll start training earlier,” he jokes. His cause? Bel Refugee, an organization offering support to refugees in Brussels.

Olivia and Elise, ADM veterans since 2019, are playing to raise awareness for Alopecia. “This is close to our hearts and we’re incredibly grateful to ADM for this initiative,” they say.

Jean, a financial controller for a renowned dredging company, is playing with his team for H.E.L.P. VZW, which organizes surgical missions to Southeast Asia and Africa, specializing in reconstructive lip surgery. Raised with a sense of entrepreneurship and community service, he simply calls it “second nature.”

Not everyone here is an experienced hockey player. Max, an architecture student and first-timer, is representing Sensoa, the sexual health organization. “Educating youth about STIs remains crucial,” he notes. What he values most? “The chance for students and young professionals to connect and enjoy a phenomenal day.”

Joséphine, from Kortrijk, sees the event as the perfect mix of fun, sports, and social engagement. “Everyone here is a volunteer, and the vibe is absolutely fantastic,” she shares. Normally working in brand strategy, today she’s giving it her all for DNA-Connect, which helps reunite adopted children with their biological families. It’s her first time, but with entrepreneurial flair, she’s rallied a group of friends. “It’s warm, friendly, and impressively well-organized.”

None of this would be possible without ADM and the tireless efforts of Estelle and Quentin, two entrepreneurial 20-somethings. Estelle runs her own catering business; Quentin is active in design. Thanks to their drive and organizational talent, this edition of the tournament was another resounding success. And they’re already thinking ahead. True entrepreneurs at heart.