Interview with ADM Goodwill cup team 2026

Pierre Janssen, Quentin Claeys, Victoire Mast and Estelle Galeyn form the core team behind the organisation of the ADM Goodwill Cup. Although the four of them are professionally very active, they keep organising the Goodwill Cup with huge enthusiasm and definitely intend to pursue this wonderful adventure for many years.

Pierre’s mother Carine was at the very start of the Goodwill Cup. Pierre got involved in the very first edition of the Goodwill Cup with ADM as sponsor. Quentin, who had also already organised hockey tournaments before, joined the team last year, together with Estelle Galeyn. Victoire has been involved since 2022 and worked at ADM since then, until she decided to take up IT studies again in the fall of 2025.

Quentin: “It was very important for us to have a balanced team with both women and men and their own insights to optimise the organisation.”

Before joining the organisational team, Quentin and Estelle had participated as players in the first edition. They had the time to enjoy it, but also to think about some aspects they could improve.

With 19 teams playing for 19 charity projects, 200 players and more than 350 participants at the afterparty, the 6th edition of the ADM Goodwill Cup showed once again how successful the initiative has become over the years. However, Quentin is perfectly aware of the need to innovate to maintain interest and attract new participants.

“A new logo, new merchandising, a bar outside nearer to the clubhouse, the pizza food truck, a real stage for the DJs, with great lighting and a mirror to boost the after-tournament fun… these were some of the new ideas we were able to put into practice with huge success.”

With more than 1000 followers on its Instagram account, the ADM Goodwill Cup has become an event a lot of young hockey lovers and young professionals don’t want to miss for anything in the world.

“The big difference with any other sort of hockey tournament is the involvement of each team in creating attention for the good cause they are playing for. Even in the midst of the most suspenseful matches, one can feel that the final objective remains above all to create an impact and to help give these charity works extra visibility.”

No doubt about it: the organisers are tremendously excited by this common feeling of commitment to higher purposes. Moreover, they emphasise the appreciation their employers show for their involvement and their willingness to commit themselves for the general good without thinking “what’s in it for me”.

“We do not only want to have fun, we want to invest our free time for the community and good causes, while having a real impact. This is why this tournament also resonates with a community of young professionals, which we definitely want to grow in the future years.”

To help them reach their objectives, the team knows they can count on the involvement of ADM as a company, not only as main sponsor and generous donator of prize money for the charity works, but also with thorough cooperation in all aspects of the tournament and as a sparring partner to brainstorm about future editions and, who knows, some surprises in between. To be continued.